We Believe
Equal Exchange is dedicated to the promotion of Fairtrade and Organic production methods, ensuring a fair deal for farmers and the environment.
The ethics (and politics) of food are not simple. Organic principles are sometimes at odds with the immediate needs of farmers whose livelihoods (and often survival) depend on their ability to sell crops on a competitive world market.
The alternative trade movement is about creating a set of conditions in which producers of all kinds of products can earn a fair reward for their labour, in an environmentally sustainable, ecologically sensitive way.
Organic production and Fairtrade do not distort global free markets, but add value to existing commodities, enabling suppliers and retailers to compete with the global mega-producers on their own terms.
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International Federation for Alternative Trade
